Apeksha Butani Associate Vice President
Speaker Information
Apeksha is an AI solutions expert and a seasoned management consultant with over twelve years of experience in the Analytics and Big Data field. Apeksha has a strong background in building Marketing Decision Management solutions, Digital Outreach Strategies and driving AI-backed Omni-channel Marketing strategies at scale for many organizations. Adept at analyzing opportunity areas and quickly developing a roadmap, Apeksha has helped many Fortune 500 organizations become digitally mature at speed helping them gain edge over their competitors.
Marketing is hands-down one of the biggest and recurring expenses done in the pharma world. With companies spending millions and millions of dollars each year on various marketing tactics, the question still remains – how do I create the maximum impact with my marketing efforts? With multiple digital channels used for Marketing, pharma companies are looking for ways to maximize digital engagement of customers to help boost revenues and utilize cross channel synergies. Having said that, the multitude of touchpoints across channels makes it a nightmare to ensure physicians and physicians don’t feel bombarded by marketing content but at the same time ensure the messaging is personalized enough to keep them hooked on.
With ability to process data and trends in seconds, AI backed analytics can help build a resilient digital marketing strategy which adapts to ever-changing needs in near real-time.