Often, top down approaches that model commercial impact of marketing activities fail to consider synergistic and hierarchal relationships among marketing levers. To the rescue, unified marketing decision management approaches fairly solve three problems – complex channel hierarchies and exclusive influential impact on consumer decision-making, translating dollars into operational and functional KPIs, and deriving exact action mix under varying market conditions to achieve a commercial target
MDM combines the features of top down and bottom up approaches for attribution which helps you derive strategic actions like budget re-allocations, hold-out tests, and operational actions like publishers, key words to buy in an unified environment
Understand the nitty gritty of consumer decision-making process and optimize your performance marketing implementation to hike the ROI by 2x. Use our continuously trained marketing optimization models to boost conversion ratios and campaign reach
Optimize marketing actions with Gen AI as a marketing co-pilot. Choose from hundreds of high ROI action mix recommendations on spend mix, holdout tests, campaign content, customer cohorts, etc., and devise an operational strategy each month
Optimize programmatic buying based on the association of publisher - content- consumer - time mood to maximize engagement and minimize conversion cycle. With our pre-trained frameworks for programmatic optimization, maximize ad engagement in 3 month
Reduce the manpower required for manual processes in your business processes by 80% through our automation solutions. We create apps that automate your business processes
Simplify your digital transformation through our intuitive, 3 click visualizations and reporting solutions
With our AI toolkits, unlock your real-time intelligence & operationalize AI-driven decision support solutions at scale that are customized to your complex business requirements
With simplification at the heart of our principles, simplify your data stack through state-of-art, best-in-industry data engineering frameworks
Identify actionable insights, solve complex business problems and enhance performance across the business value chain with our business analytics solutions
Define your analytics roadmap and identify process, solution, and efficiency gaps. Discover plug-and-play business acceleration modules and scale analytics implementation for sustainable growth