A leading CPG company faced the challenge of harnessing the power of customer feedback to drive informed decision-making. Their existing system was fragmented, making it difficult to gain a holistic view of customer sentiment and the support provided by the customer support team. Additionally, manual analysis of feedback data was time-consuming and prone to human error. Therefore, they had a requirement for a tool to automate customer feedback and provide a complete overview of the feedback received and the solutions provided by their customer support team. Consequently, we decided that customer feedback management platforms were the best fit.
Customer feedback was scattered across various channels, hindering a unified understanding.
Time-consuming and error-prone manual processes limited the depth of insights.
Difficulty in extracting actionable insights from raw feedback data.
Surveys were often sent to the wrong channels, reaching customers in ways they’re unlikely to respond to.
Due to insufficient and misaligned data, it was difficult to reach out to customers to address them with the right response.
To address these challenges, Quantzig implemented a robust Automated Customer Feedback Platform and Survey Analytics Tool, designed to streamline feedback collection, automate analysis, and deliver actionable insights.
To create an automated customer feedback survey platform using a low-code tech stack, here are some ideal tools and platforms you can consider. Customer feedback automation will help you build, customize, and deploy a survey solution without extensive coding, focusing instead on a modular, drag-and-drop approach.
Industry
Consumer Packaged Goods (CPG)
Microsoft Forms, PowerApps forms were used to enable users to share their feedback.
Microsoft Dataverse, SQL Server, SharePoint used to manage both dynamic and static data.
To analyze feedback data and identify key themes and sentiment.
Microsoft Power BI was used to create dashboards and reports that provide insights based on customer feedback.
By leveraging Quantzig's Customer Feedback and Survey Analytics Tool, the CPG company empowered its teams to make data-driven decisions that directly impacted customer experience and business outcomes. This low-code/no-code solution provided the flexibility and scalability to adapt to evolving business needs and drive sustainable growth.
Is your business struggling with outdated customer feedback system? Contact Quantzig today to learn how our low-code solutions can automate & empower your business for success.
