Empowering CPG Companies with Automated Customer Feedback Platform Using LCNC Platforms and Advanced Analytics

Uncover actionable insights to optimize customer experience and drive brand loyalty in the CPG industry using Quantzig’s LCNC automated customer feedback platform and survey analytics tool.

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Automated Customer Feedback Platform

Client Overview

A leading CPG company faced the challenge of harnessing the power of customer feedback to drive informed decision-making. Their existing system was fragmented, making it difficult to gain a holistic view of customer sentiment and the support provided by the customer support team. Additionally, manual analysis of feedback data was time-consuming and prone to human error. Therefore, they had a requirement for a tool to automate customer feedback and provide a complete overview of the feedback received and the solutions provided by their customer support team. Consequently, we decided that customer feedback management platforms were the best fit.

Automated Customer Feedback Platform

Key Takeaways of Automated Customer Feedback Management Platforms:

  • Harness the Power of Customer Feedback: Customer feedback is a valuable asset that can drive significant business improvements.
  • Leverage Technology for Efficiency: Advanced technologies like NLP and machine learning can automate analysis and extract deeper insights.
  • Prioritize Data Integration: Centralizing data from various sources is crucial for a holistic view of customer sentiment.
  • Visualize Insights Effectively: Interactive dashboards and reports enable easy consumption of complex data.
  • Continuously Improve and Adapt: Regularly refine the tool and processes to stay ahead of evolving customer expectations.

Challenges of Manual Customer Feedback Process

Siloed Data:

Customer feedback was scattered across various channels, hindering a unified understanding.

Manual Analysis:

Time-consuming and error-prone manual processes limited the depth of insights.

Lack of Actionable Insights:

Difficulty in extracting actionable insights from raw feedback data.

Inefficient Survey Distribution:

Surveys were often sent to the wrong channels, reaching customers in ways they’re unlikely to respond to.

Action on Feedback:

Due to insufficient and misaligned data, it was difficult to reach out to customers to address them with the right response.

Automated Customer Feedback Solution

To address these challenges, Quantzig implemented a robust Automated Customer Feedback Platform and Survey Analytics Tool, designed to streamline feedback collection, automate analysis, and deliver actionable insights.

  • Data Integration Platform:

    Centralized data from diverse sources (web forms, mobile apps, social media, surveys) into a unified repository.
  • Natural Language Processing (NLP) Engine:

    Utilized advanced NLP techniques to extract meaningful insights from textual feedback, including sentiment analysis, topic modeling, and keyword extraction.
  • Machine Learning Algorithms:

    Employed machine learning models to identify trends, patterns, and anomalies in customer feedback data.
  • Interactive Dashboards and Reports:

    Visualized key findings and insights through customizable dashboards and reports, enabling easy interpretation and decision-making.

Case Study on Automated Customer Feedback Platform

To create an automated customer feedback survey platform using a low-code tech stack, here are some ideal tools and platforms you can consider. Customer feedback automation will help you build, customize, and deploy a survey solution without extensive coding, focusing instead on a modular, drag-and-drop approach.

Industry

Consumer Packaged Goods (CPG)

Business Function

Customer Service

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Tech Stack for Customer Feedback Tracking and Survey Analytics

Data collection tools:

Microsoft Forms, PowerApps forms were used to enable users to share their feedback.

Data integration platform:

Microsoft Dataverse, SQL Server, SharePoint used to manage both dynamic and static data.

Text analytics engine:

To analyze feedback data and identify key themes and sentiment.

Visualization tools:

Microsoft Power BI was used to create dashboards and reports that provide insights based on customer feedback.

Automated Customer Feedback Platform

Conclusion

By leveraging Quantzig's Customer Feedback and Survey Analytics Tool, the CPG company empowered its teams to make data-driven decisions that directly impacted customer experience and business outcomes. This low-code/no-code solution provided the flexibility and scalability to adapt to evolving business needs and drive sustainable growth.

Is your business struggling with outdated customer feedback system? Contact Quantzig today to learn how our low-code solutions can automate & empower your business for success.

FAQs

The tool employs advanced NLP techniques to efficiently process and analyze large volumes of unstructured feedback data, extracting key insights and identifying emerging trends. 

Yes, the tool is highly customizable and can be tailored to specific industry requirements, including pre-built templates and industry-specific lexicons. 

The tool is designed to be user-friendly and requires minimal technical expertise. It offers a user-friendly interface and pre-built templates to streamline the process. 

Data privacy and security are paramount. The tool employs robust security measures, including data encryption, access controls, and compliance with industry standards. 

Quantzig provides comprehensive support, including training, documentation, and technical assistance to ensure smooth implementation and ongoing usage. 

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