Maximize Your Omni-Channel MROI!

The marketing ecosystem is evolving to align with new-age customer behaviors and their phygital journeys. At Quantzig, we empower clients by leveraging Marketing Attribution, Multi-Touch Attribution, and Cross-Channel Attribution to provide holistic insights. Through advanced Marketing Mix Modeling, Incrementality Measurement, and Customer Journey Analysis, we drive real-time actionability across channels and platforms. Our solutions, including Attribution Models, Causal Inference, and Granular Data Analysis, help optimize Media Optimization and enhance Return on Ad Spend (ROAS). Using techniques like the Shapley Value and Markov Chain Model, we enable dynamic consumer planning, spend allocation, and Marketing Campaign Optimization tailored to local markets, brands, and hyper-localized consumer personas.