The marketing ecosystem is evolving to align with new-age customer behaviors and their phygital journeys. At Quantzig, we empower clients by leveraging Marketing Attribution, Multi-Touch Attribution, and Cross-Channel Attribution to provide holistic insights. Through advanced Marketing Mix Modeling, Incrementality Measurement, and Customer Journey Analysis, we drive real-time actionability across channels and platforms. Our solutions, including Attribution Models, Causal Inference, and Granular Data Analysis, help optimize Media Optimization and enhance Return on Ad Spend (ROAS). Using techniques like the Shapley Value and Markov Chain Model, we enable dynamic consumer planning, spend allocation, and Marketing Campaign Optimization tailored to local markets, brands, and hyper-localized consumer personas.
Reduce your human dependence in measurement and reporting of marketing KPIS and channel metrics through automation of key workflows.
Multi-touch attribution that mirrors your customer's path to purchase and represents key nodes of influence and discovery for value maximization.
Manage your spend dynamically for changing market trends with our real-time MMM that truly represents your marketing ecosystem.
Monitor and improve your channel-/campaign-specific ROIs across your paid, earned, and owned media with channel-specific strategies.
Reduce the manpower required for manual processes in your business processes by 80% through our automation solutions. We create apps that automate your business processes
Simplify your digital transformation through our intuitive, 3 click visualizations and reporting solutions
With our AI toolkits, unlock your real-time intelligence & operationalize AI-driven decision support solutions at scale that are customized to your complex business requirements
With simplification at the heart of our principles, simplify your data stack through state-of-art, best-in-industry data engineering frameworks
Identify actionable insights, solve complex business problems and enhance performance across the business value chain with our business analytics solutions
Define your analytics roadmap and identify process, solution, and efficiency gaps. Discover plug-and-play business acceleration modules and scale analytics implementation for sustainable growth