Optimizing Sales Efficiency with a CPQ Configurator: How Quantzig Helped a Global Pharma Giant Achieve a 25% Reduction in Quote Processing Time

Business Challenge

The client, a leading pharmaceutical company, faced significant inefficiencies in their sales process due to manual and outdated pricing and quoting methods. Sales teams struggled with complex product configurations, leading to frequent errors, delays, and inconsistent pricing. These inefficiencies not only slowed down deal closures but also affected customer satisfaction and revenue growth.

Manual quoting inefficiencies

Lack of pricing integration

Slow approval processes

Moreover, the lack of integration between their existing CRM and pricing databases led to siloed information, making it difficult for sales representatives to generate accurate quotes quickly. The absence of automation further complicated approvals and compliance checks, leading to long turnaround times and lost sales opportunities.

How Quantzig Helped

Quantzig implemented a CPQ (Configure, Price, Quote) configurator, integrating it seamlessly with the client’s existing sales and CRM platforms. This solution automated the pricing and quoting process, ensuring accuracy, efficiency, and compliance.

1. Implemented AI-driven CPQ configurator: Automated product configurations, reducing manual errors
2. Integrated CPQ with CRM and pricing databases: Enabled real-time pricing updates and improved quote accuracy
3. Designed workflow automation for approvals: Reduced approval turnaround time by streamlining processes
4. Provided data-driven insights on pricing strategies: Enhanced revenue optimization and deal closure rates

By adopting Quantzig’s CPQ solution, the client achieved a structured and data-driven approach to their sales process. This eliminated inconsistencies, reduced delays, and improved collaboration between teams, ultimately leading to faster deal closures and higher profitability.

Results & Impact

With the implementation of the CPQ configurator, the client realized a 25% reduction in quote processing time, significantly improving sales efficiency. The integration of real-time pricing updates and automated workflows led to 20% fewer pricing errors, enhancing customer trust and satisfaction.

Additionally, streamlined approval processes enabled sales teams to close deals faster, contributing to a 15% increase in revenue growth within the first six months. The pharma giant now operates with a more agile, data-driven sales process, ensuring consistency and accuracy in all pricing and quoting activities.