AI in Business Intelligence: Build Future Ready Enterprise BI Program Leveraging AI
Case Studies |

AI in Business Intelligence: Build Future Ready Enterprise BI Program Leveraging AI

Author: Associate Vice President, Analytics and Data Strategy Read Time | 3 minutes

Artificial Intelligence (AI) has transformed traditional Business Intelligence (BI) practices by introducing predictive analytics, automated data processing, and advanced insights generation. Quantzig’s AI-driven BI solutions empower organizations to uncover hidden patterns, predict trends, and make data-driven decisions with confidence. In this case study, we explore how a UK-based Consumer Packaged Goods (CPG) company partnered with Quantzig to simplify and optimize their BI processes, leveraging AI to improve decision-making and operational efficiency.

Key Highlights

  • Accelerated Insight Generation: : Simplified dashboards and semantic models for actionable insights.
  • AI-Powered Solutions: : Enhanced PowerBI with CoPilot widgets for in-dashboard AI consumption.
  • Improved Data Accessibility: : Faster response times and cognitive access to data for executive users.
  • Efficient Project Execution: : Phase 1 completed in 12 weeks; Phase 2 in 10 weeks.

Problem Statement

The client, a UK-based CPG company, faced challenges with their existing BI dashboards and data assets, which were too complex for executive consumption.

  • Data Complexity Hindering Executive Decision-Making : Overwhelming volumes of data making it difficult for leaders to make informed decisions.
  • Slow Data Query Response Times : Delays in retrieving essential data, affecting timely decision-making.
  • Limited Actionable Insights : Struggling to quickly extract relevant insights that drive business actions.
  • High Dependency on Manual Dashboards : Excessive reliance on manual interactions with dashboards, slowing down analysis and decision-making.

The client sought a solution that would streamline data visualization, simplify insights generation, and enhance decision-making capabilities.

Key Business Objectives and Goals

The client aimed to leverage Quantzig’s AI-driven business intelligence solutions to overcome their data complexity challenges and streamline insight generation for executive decision-making. By focusing on modernizing data processes and enhancing dashboard capabilities, the client sought to achieve faster access to actionable insights, optimize data consumption, and enable real-time decision-making across business functions.

  • Simplify Data Visualization for Faster Insights : Streamline data presentation to enable quicker, more effective insights.
  • AI-Powered Dashboards for Executive Decision-Making : Leverage AI-driven dashboards to support smarter, faster decisions at the executive level.
  • Optimize Response Times for Data Queries : Enhance data query performance to ensure real-time access to critical information.
  • Scalable AI Engine for Long-Term Analytics Efficiency : Build a flexible AI engine to ensure sustained analytics efficiency as your business grows.

Solution Implemented

Quantzig partnered with the client to deliver a comprehensive AI-driven BI solution. The engagement included PowerBI dashboard upgrades with CoPilot widgets for AI consumption, creation of semantic models, and data pipeline development for a dedicated AI engine.

Solutions

  • PowerBI upgrades with CoPilot widgets
  • Semantic models for focused insights
  • AI-driven data pipelines
  • Faster query response times
  • Scalable AI engine development

Technologies used

  • Microsoft PowerBI with CoPilot: : Enhanced data visualization and AI-driven insights.
  • Tableau AI: : Advanced analytics for deeper insights.
  • Domo: : Automated data integration and real-time insights.
  • SAP Hana: : Real-time data processing and advanced analytics.

Results & Impact

The implementation of Quantzig's tailored solutions delivered transformative results, empowering the client to achieve significant improvements across key business areas. By leveraging data-driven insights and advanced analytics, the client unlocked new opportunities, streamlined operations, and enhanced decision-making processes. Below are the key outcomes and business impacts:

Metric Before After Improvement
Data Query Response Time 2-5 minutes 15-45 seconds 70% Faster
Executive Data Access Complex Simplified Significant Improvement
Insight Generation Manual AI-driven Automated
Dashboard Interaction High Minimal Streamlined

Qualitative Impact: Cognitive Access to Data

  • Enhanced Data Accessibility: : Faster access to actionable insights.
  • Optimized Decision-Making: : Improved executive decision-making capabilities.
  • Streamlined BI Processes: : Reduced reliance on manual dashboard interactions.
  • Scalable AI Engine: : Future-ready analytics infrastructure.

How Quantzig Can Help?

With more than 20 years of experience, Quantzig has established itself as a leader in delivering cutting-edge AI-powered Business Intelligence (BI) solutions. Our tailored approach empowers organizations to unlock deeper insights, drive data-backed decision-making, and optimize business operations for sustained growth and success.

Quantzig Capabilities

AI & BI Integration Expertise:

Seamlessly integrating AI with BI, helping organizations derive meaningful insights from complex data sets.

Tailored AI Solutions for Business Challenges:

Customized AI-driven solutions designed to address specific business needs and challenges.

Proven Track Record Across Industries:

Demonstrated success in delivering impactful results across diverse industries, making us a trusted partner for organizations worldwide.

At Quantzig, we are committed to empowering businesses with the tools and insights they need to stay ahead in a data-driven world. Our proven expertise in AI and BI integration, combined with customized solutions, ensures that your organization can harness the full potential of its data, optimize decision-making, and drive long-term success. Let us help you unlock new growth opportunities and transform your business with advanced analytics.

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FAQs

The future of AI in business intelligence (BI) is incredibly promising, with AI expected to revolutionize how businesses analyze and interpret data. AI will enhance BI tools with capabilities such as predictive analytics, natural language processing, and real-time data processing. These advancements will enable businesses to uncover deeper insights, identify trends and patterns more quickly, and make data-driven decisions with greater accuracy. As AI technology continues to evolve, it will become more integrated into BI platforms, making advanced analytics accessible to a broader range of users within organizations, ultimately leading to more informed strategic planning and competitive advantages.

Leveraging AI for business involves integrating AI technologies into various processes to improve efficiency, enhance decision-making, and drive innovation. Businesses can utilize AI for tasks such as automating routine operations, analyzing large volumes of data for insights, enhancing customer service with chatbots, and personalizing marketing strategies. Implementing AI solutions requires a clear understanding of business goals, data availability, and the selection of appropriate AI tools and platforms. By continuously monitoring and refining AI applications, businesses can ensure they are effectively leveraging AI to achieve their objectives and stay ahead in a competitive market.

AI is used in business intelligence to automate data analysis, generate insights, and improve decision-making processes. AI algorithms can process vast amounts of data at high speeds, identifying trends, anomalies, and patterns that would be difficult for humans to detect. Natural language processing enables AI to understand and respond to queries in plain language, making BI tools more user-friendly and accessible. Additionally, AI-driven predictive analytics can forecast future trends and outcomes, helping businesses to plan strategically. By integrating AI into BI, organizations can gain deeper, more actionable insights and enhance their overall data strategy.

Quantzig (QZ) can help your organization by providing tailored AI and business intelligence solutions that address your specific challenges and objectives. Our expertise in AI-driven DQM automation, data quality management, and advanced analytics enables us to develop comprehensive strategies that improve data accuracy, enhance decision-making, and optimize operations. We offer a range of services, including the implementation of predictive analytics, real-time data processing, and integration with data platforms and catalogs. By partnering with QZ, your organization can leverage cutting-edge AI technologies to gain valuable insights, drive efficiency, and achieve a competitive edge in your industry.

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